A new idea is simply an idea, when put into practice, everyone says, HECK! WHY DIDN’T I THINK OF THAT? So it could simply be, serving a special mocktail during the Christmas season, or adding bleach into a pedicure to detan your feet. It could also mean simply looking deeply into the customer care information forms and figuring out what kind of music they like…it could be anything and it could come from anyone! We definitely look into it.