Never having thrust ourselves into the media foray, we are still pleased to know that the nation is watching us and feels compelled to mention us. Time and again we are featured in some of the leading magazines and tabloids, though never by design. We however, feel absolutely delighted that more and more people want to know about us and learn from us.
CITYINFO (Cover Story of March 2003)
"HFX is more than just a salon. It promises to be the salon to end all salons, and it pleasantly threatens to become a way of life."
- Swati Deshpande
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INDIA TODAY (February 2003)
"Not just a regular salon, HFX is intended to be a chillout zone for the 25 plus set, a place to meet, interact and communicate, a cross between a coffee bar and hairstyle haven.
- Taraana Vaswani
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SEVENTEEN INDIA (June 2003)
"We call it the 'hair salon' with an attitude."
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F n L India (Vol 1 No. 4th August 2003)
"This a avant-garde coffee-lounge-meets-beauty-salon concept...located bang opposite Kobe Sizzlers, has a bright inviting appearance and especially appeals to the youth."
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BUSINESS STANDARD (January 4-5, 2003 )
"In August, for the first time since French cosmetic major L'Oreal entered India a decade ago, it has collaborated with entrepreneurs to set up an upscale salons- HFX (Hair effects)."
- Nandini Lakshman
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ECONOMIC TIMES CORPORATE DOSSIER
"It's the GenY avatar of the neighbourhood beauty-parlour at its professional best..."
- Pooja Kothari
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L'OFFICIEL (November 2002)
"SALON OF THE MONTH. HFX is a new generation unisex salon that boasts of internationally trained staff, a cutting edge colour bar and fully equiped beauty room."
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CITYINFO (November 2002)
"HFX is more than a beauty salon. Its ambience is laid-back and plush. Everything is squeaky clean. Everyone is pampered."
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MIDDAY METRO BANDRA (September 20-26, 2002)
"as you relax in the specially designed chairs, gettinf your hair sytled, you can sip on a cup of coffee, tea, hot choclate or coconut water at no extra charge."
- Ranjit Rodericks
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MIDDAY METRO BORIVLI (May 31- June 6, 2003)
"Recommendations from the HFX beauty salon".
- Shalini Seth
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